How To Create And Produce A TV Show That Sells

Herbie J Pilato
8 min readJan 11, 2020

It Takes Persistence, Stamina, Networking, Respect, and Talent

Image from Daniel Seth Lubiner/Facebook/Television Network Series & Web Series Producers, Crew & Talent

I have wanted my own TV show ever since I was a little kid.

Who hasn’t, right? Especially in today’s all-access media/communications world in which anything is possible. But Then Again with Herbie J Pilato, my new classic TV talk show (now streaming on Amazon Prime, Shout! Factory TV, and several other media outlets), did not happen overnight. But more like over 50 years, following decades of branding myself a classic TV “go-to-guy,” either as the author of various classic TV companion books or through the general chronicling and celebration of classic TV via various websites, magazine and newspaper articles, appearances on entertainment news TV or radio shows or documentaries (for which I either wrote, consulted on or produced).

The show happened for a lot of reasons…and I certainly didn’t do it alone, but rather with a generous and unending amount of support from business partners and investors; countless friends, family members and social media followers who believed in me (namely writers/producers Joel Eisenberg and Steve Hillard of Council Tree Productions, and producer Lorie Girsh Eisenberg).

It wasn’t easy-peasy. It was a struggle to make it happen. I sacrificed everything this world calls secure to make it happen. I…

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Herbie J Pilato
Herbie J Pilato

Written by Herbie J Pilato

Herbie J Pilato is a writer, producer, and TV personality whose books about life and pop culture include THE 12 BEST SECRETS OF CHRISTMAS.

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